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Archive for February, 2011

Create Arts Projects for patients

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You may want to produce evocative memoir or convert those holiday jottings into cash. Either way, writing is play with a purpose, when you’re travelling.

  1. Write down ideas in an ideas book or your all-important Writer’s Notebook. Idea-collecting requires an open mind.  Look out always for the unique and the strange.
  2. Think of angles for each idea. Take for example working out in a gym abroad. What are the equipment differences? Are there language problems? Do people have different goals or objectives in different countries? What are the cultural differences such as separate gyms for different genders and age groups?
  3. Consider who your audience is. Are you writing to inform customers, gym staff or investors/backers?  Slant the material. For example, if the latter, you’ll need statistics and figures (costs, benefits, turnover etc) here.
  4. Identify the magazines which may want the idea.  Analyse style (formal/familiar), whether they use anecdotes or academic-style case studies, length of article (ie 500- 600 words up to 2-3000 words).  Choose which style you think fits in with you ie. Have you only time to produce a 500 word piece with one picture or would you like to produce a more in-depth study with detail photos to illustrate? Remember photos double sales.  People photos are preferable to photos of equipment without people.
  5. Interviews. Ask: who (correctly spelled name)? How old?  Where do they come from? What are their training and qualifications (if relevant)? Where – location? When (within last few months – no longer than 12 months)? What is this person doing which is special/unusual/unique? If a service, what does it cost? If you are looking at a new/unique equipment/method – what is the cost? Availability? How to access?  What’s good about it?   What’s bad about it?  What’s different from something similar in the UK about it?
  6. Write up in sentences approximately 18 words long in paragraphs approximately four lines long. And write a first paragraph – summarising story.  (This is the Standfirst)
  7. Think of a Title (Make this attention-grabbing, pointing up the essentials and/or targeting your audience.)

These guidelines work through one example. Now think about your own.

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